Use case
Selling inside the conversation
Let customers browse, ask and pay without leaving the chat.
Conversational commerce means a customer can discover products, ask questions, order and pay inside a messaging conversation. Some chat apps support product catalogues, carts and payments, while others only allow a link back to your shop. The value lies in fewer steps between interest and purchase, with a person or a bot on hand to answer questions.
What matters when choosing
- Automatic catalogue sync from your store or product system.
- Cart, checkout or payment links that work with the payment methods used in your markets.
- Order status and delivery updates in the same conversation.
- Handover to a person for questions a bot cannot answer.
- Reports that link conversations to orders and revenue.
Questions to ask providers
- Which store platforms and payment providers do you connect to in our countries?
- What can a customer do inside the chat on each channel, and what needs a visit to our site?
- How do you attribute an order to the conversation that led to it?
Common mistakes
- Assuming every channel supports payment in the chat; features differ by channel and by country.
- Letting the chat catalogue drift out of step with real stock and prices.
- Building a bot so rigid that customers give up rather than ask a question.
Typical channels: WhatsApp Instagram Messenger Web chat & booking page RCS Apple Messages for Business LINE WeChat
Listings that fit (4)
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- InfobipSolves: Selling inside the conversationStrong match100
- ClickatellSolves: Selling inside the conversationStrong match100
- GupshupSolves: Selling inside the conversationStrong match100
- A2P NetworkSolves: Selling inside the conversationStrong match100