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Conversational messaging

Gupshup

Conversational messaging and bot platform built around the WhatsApp Business API.

gupshup.aiGlobal, strong in India and emerging marketsReviewed October 2026
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Built around WhatsApp and bots rather than SMS and voice.

Best evaluated for conversational commerce and campaign-heavy WhatsApp use, with bot-building tools in the same platform.

Where it shines

  • WhatsApp campaigns, commerce and bots in one place

Check before signing

  • Check regional support hours and Arabic bot capability for your market

What it offers

Solves
Marketing campaigns & broadcastsSelling inside the conversationAnswering with a bot or AI agentCustomer support & serviceTransactional notifications & alerts
Channels
WhatsAppSMSRCSInstagramMessenger
Industries
Any industryRetail & e-commerceBanking, fintech & insurance
Markets
Global
Languages
English
Security and privacy attestations
ISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
Type of solution
WhatsApp Business providerConversational AI & chatbotsCPaaS & messaging APIsSMS & A2P messaging
Deployment
Programmable APIReady-to-use cloud service
Company size
Small businessMid-sized companyEnterprise
Pricing
Published pay-as-you-go

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find providers then credits the API at half weight.

Our six checks2 of 6 met
Medium confidence
  • Operational transparencyNot assessed

    Not yet worked through.

  • Documented interfacesMet

    Public API reference, integrable without a sales call.

  • Delivery accountabilityNot assessed

    Not yet worked through.

  • Consent and complianceNot assessed

    Not yet worked through.

  • Data handlingNot assessed

    Not yet worked through.

  • Commercial clarityMet

    Self-serve WhatsApp pricing published (platform fee plus Meta's fee).

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 3

Sources

  1. WhatsApp API self-serve pricing — Gupshup
  2. Gupshup raises over USD 60 Mn from Globespan Capital Partners and EvolutionX Debt Capital — Entrepreneur India, 2025-07
  3. Conversational Messaging Platform For Enterprises — Gupshup, 2026-10To re-check
Every attribute33 recorded · 7 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

What it does

Use cases
Marketing campaigns & broadcasts, Selling inside the conversation, Answering with a bot or AI agent, Customer support & service, Transactional notifications & alerts
Channels
WhatsApp, SMS, RCS, Instagram, Messenger
Type of solution
WhatsApp Business provider, Conversational AI & chatbots, CPaaS & messaging APIs, SMS & A2P messaging
Industries
Any industry, Retail & e-commerce, Banking, fintech & insurance
Suits
Small businesses, Developers, Marketing teams, Support teams, Larger organisations
Features
Programmable API, Public API documentation, Campaigns and broadcasts, Bots and AI agents, No-code setup, Published prices
Number of channels
5

Where, and for whom

Markets
Global
Reach
100/100
Languages
English
Company size
Small business, Mid-sized company, Enterprise

Setup and connections

Deployment
Programmable API, Ready-to-use cloud service
Has an API
Yes
Usable without coding
Yes
Can run on your own servers
No
Connects to
Not recorded
Number of connectors
0
Availability
Generally available

Pricing

Pricing model
Published pay-as-you-go
Prices you can read
Yes
Free to start
No

The company

Founded
Not recorded
Headquarters
Not recorded
Ownership
Privately held
Parent company
Not applicable
Stock ticker
Not applicable
Same owner as cpaas.co
No
Added by
cpaas.co team

Our checks

Operational transparency
Not recorded
Documented interfaces
Met
Delivery accountability
Not recorded
Consent and compliance
Not recorded
Data handling
Not recorded
Commercial clarity
Met
Security and privacy attestations
ISO/IEC 27001, GDPR (DPA offered)
Checks met
2
How much we've checked
Medium
Sources
3
Analyst recognitions
0
Last reviewed
October 2026

The community

"Looks right" confirmations
0
Community reviews
0
Community rating
Not applicable

Experiences and ratings

Share your experience

No experiences with Gupshup yet. Used it? Yours could be the first.

Reviews are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not review a product you work for, sell, compete with or are paid to promote.

Profile shape
ChannelsReachConnectorsDeploymentPrice clarityCriteria shownGupshup
Channels
63
Reach
100
Connectors
17
Deployment
67
Price clarity
100
Criteria shown
33

Breadth measures from recorded facts — not a quality score.

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