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First reads
- What CPaaS actually is, and what it is notExplainerThe category is defined more clearly by what it replaced than by any vendor's feature list. A working definition, what it is often confused with, and three questions that separate a real platform from a reseller.
- Channels are not interchangeable: the most common early mistakeExplainerSMS, WhatsApp, RCS and email differ in who may start a conversation, what may be said, what silence tells you and what a mistake costs. Those differences are not cosmetic.
- A2P, P2A, P2P: why the direction of a message decides everything about itExplainerThe same 160 characters are priced, routed, filtered and regulated differently depending on whether a person or a program pressed send — and on who wrote first.