Use case
Marketing campaigns and broadcasts
Reach people who asked to hear from you, on the channel they actually read.
Campaigns and broadcasts send the same offer or news to many people at once, often personalised. They carry the strictest rules: most countries require clear consent for promotional messages, an easy way to opt out and sending at reasonable hours. A good provider makes those rules easy to follow and shows what a campaign achieved, not just how many messages left.
What matters when choosing
- Consent and opt-outs recorded per person, per channel and per purpose, built into the tool.
- Audience segments and personalisation without exporting spreadsheets back and forth.
- Scheduling that respects time zones and quiet hours.
- Reports on replies, clicks and sales, not only on delivery.
- The rich channels your customers use, such as WhatsApp, RCS or email, alongside SMS.
Questions to ask providers
- How do you record consent and opt-outs, and can we export that record if a regulator asks?
- How are marketing templates approved and priced on each channel?
- Can campaign results be linked to sales or bookings in our own systems?
Common mistakes
- Uploading an old contact list with no record of consent, which risks fines and blocked sender names.
- Judging success by messages delivered rather than by replies, sales and opt-outs.
- Sending too often, which drives opt-outs and spam reports that hurt every later message.
Typical channels: SMS WhatsApp Email RCS Instagram Messenger Viber Push notifications
Listings that fit (31)
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- MailgunSolves: Marketing campaigns & broadcastsStrong match100
- SinchSolves: Marketing campaigns & broadcastsStrong match100
- TwilioSolves: Marketing campaigns & broadcastsStrong match100
- InfobipSolves: Marketing campaigns & broadcastsStrong match100
- 360dialogSolves: Marketing campaigns & broadcastsStrong match100
- PlivoSolves: Marketing campaigns & broadcastsStrong match100