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Events and entertainment

Sell, inform and welcome guests, from the on-sale to the final encore.

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Venues, promoters, cinemas and sports organisers use messaging to promote events, deliver tickets, share updates on the day and answer guest questions. Demand arrives in sharp peaks, when tickets go on sale and when doors open. Reliability under load and clear consent for promotions are key.

What matters when choosing

  • Ticket and entry-code delivery, with backup channels.
  • Capacity for sharp peaks in both sending and incoming questions.
  • Integration with your ticketing or registration platform.
  • Opt-in marketing segmented by interest, past attendance or location.
  • Live updates and a help desk on event days.

Questions to ask providers

  1. How do you handle a sudden spike when tickets go on sale or an event changes?
  2. Which ticketing platforms do you integrate with?
  3. Can we sell extras, such as parking or merchandise, inside the conversation?

Common mistakes

  • Not load-testing before a major on-sale or event day.
  • Messaging every past buyer about every event, which drives opt-outs.
  • Leaving guests with no way to reach a person when plans change.

Typical channels: WhatsApp Email SMS Push notifications In-app chat Instagram

Listings that fit (71)

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