The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
3 pieces
The 24-hour window: the rule that breaks most first integrations
Why your test message worked and your production message did not, explained without reference to any particular vendor's documentation.
A template strategy that survives contact with production
Templates are approved in advance, billed by category and impossible to improvise. Design the set before you need it, not during an incident.
The real cost of an unofficial transport
Unofficial protocol implementations are cheaper, faster to launch and genuinely useful. They also transfer a risk to your customers that you should be pricing.