The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
7 pieces
The state of business messaging, 2026
Four changes that landed between 2025 and 2026 — per-message billing, mandatory registration, RCS on every modern handset, and AI disclosure — and what each one does to a programme built before them.
A2P, P2A, P2P: why the direction of a message decides everything about it
The same 160 characters are priced, routed, filtered and regulated differently depending on whether a person or a program pressed send.
10DLC registration without tears
US carriers block unregistered A2P traffic outright. The process is two layers, it takes longer than your launch date assumes, and most rejections are avoidable.
Getting messages into the Gulf: sender IDs, licensed aggregators and the AD- prefix
Regional A2P delivery is a licensing question before it is a technical one, and a global platform does not inherit local standing.
Adding RCS to an SMS programme without running two programmes
Every RCS deployment is two deployments: the rich one and the fallback. Designing the fallback first is what keeps it from being an afterthought your audience receives.
Regional messaging in the Gulf: why global platforms underperform here
Four structural features of the market that a globally-designed product does not inherit, and that decide outcomes more than software quality does.
GSMA on RCS, encryption and the future of operator messaging
Collected primary material from the GSMA on where operator-run messaging is heading — the standards body's own account, rather than a vendor's summary of it.