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Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
3 pieces
What RCS changed, and what it did not
Apple's adoption in iOS 18 turned a long-stalled standard into something with reach. Reach is not the same as a business case.
Adding RCS to an SMS programme without running two programmes
Every RCS deployment is two deployments: the rich one and the fallback. Designing the fallback first is what keeps it from being an afterthought your audience receives.
RCS after iOS: what changed in the numbers, and what to distrust
Adoption figures for RCS are widely quoted and rarely defined. What can be said confidently, and what is being counted loosely.