The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
7 pieces
The state of business messaging, 2026
Four changes that landed between 2025 and 2026 — per-message billing, mandatory registration, RCS on every modern handset, and AI disclosure — and what each one does to a programme built before them.
How to read a market forecast without being misled by one
Three reputable firms size this market at figures that differ by more than a factor of two. None of them is wrong.
What the analysts disagree about, and why it is the useful part
Three firms, three market sizes, one category. Reading the disagreement tells you more about your own decision than any single number does.
RCS after iOS: what changed in the numbers, and what to distrust
Adoption figures for RCS are widely quoted and rarely defined. What can be said confidently, and what is being counted loosely.
Evaluating a CPaaS contract: the clauses that decide what you actually bought
Unit price is the least consequential number in the agreement. Nine provisions that matter more, and what a good answer to each looks like.
Regional messaging in the Gulf: why global platforms underperform here
Four structural features of the market that a globally-designed product does not inherit, and that decide outcomes more than software quality does.
GSMA on RCS, encryption and the future of operator messaging
Collected primary material from the GSMA on where operator-run messaging is heading — the standards body's own account, rather than a vendor's summary of it.