The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
10 pieces
The state of business messaging, 2026
Four changes that landed between 2025 and 2026 — per-message billing, mandatory registration, RCS on every modern handset, and AI disclosure — and what each one does to a programme built before them.
A consent architecture that survives an audit and a vendor migration
A schema, a set of invariants, and the three queries every send path and every regulator eventually asks.
Federating systems without merging them
When several products serve genuinely different audiences, consolidation destroys the thing that made each one good. Published contracts do the same job without the loss.
The gap nobody fills: service-to-service identity
Every platform in this category issues credentials to humans and to applications. Almost none can express 'system A is acting on behalf of customer B, with these permissions, until this moment'.
The real cost of an unofficial transport
Unofficial protocol implementations are cheaper, faster to launch and genuinely useful. They also transfer a risk to your customers that you should be pricing.
What the analysts disagree about, and why it is the useful part
Three firms, three market sizes, one category. Reading the disagreement tells you more about your own decision than any single number does.
Article 50 for messaging teams: what the AI Act's transparency rules require
A reading of the transparency obligations that took effect on 2 August 2026, focused specifically on automated conversations rather than AI in general.
RCS after iOS: what changed in the numbers, and what to distrust
Adoption figures for RCS are widely quoted and rarely defined. What can be said confidently, and what is being counted loosely.
Evaluating a CPaaS contract: the clauses that decide what you actually bought
Unit price is the least consequential number in the agreement. Nine provisions that matter more, and what a good answer to each looks like.
Regional messaging in the Gulf: why global platforms underperform here
Four structural features of the market that a globally-designed product does not inherit, and that decide outcomes more than software quality does.