The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
3 pieces
Getting messages into the Gulf: sender IDs, licensed aggregators and the AD- prefix
Regional A2P delivery is a licensing question before it is a technical one, and a global platform does not inherit local standing.
Arabic-first is not translation
Direction, numerals, name order, segment length and register. A localised product differs from a translated one in ways that show up in the first minute.
Regional messaging in the Gulf: why global platforms underperform here
Four structural features of the market that a globally-designed product does not inherit, and that decide outcomes more than software quality does.