The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
7 pieces
10DLC registration without tears
US carriers block unregistered A2P traffic outright. The process is two layers, it takes longer than your launch date assumes, and most rejections are avoidable.
Getting messages into the Gulf: sender IDs, licensed aggregators and the AD- prefix
Regional A2P delivery is a licensing question before it is a technical one, and a global platform does not inherit local standing.
A template strategy that survives contact with production
Templates are approved in advance, billed by category and impossible to improvise. Design the set before you need it, not during an incident.
Designing a journey that actually branches
Most 'journeys' are sequences with a delay between steps. Four decisions turn one into something that responds.
The support queue as a system, not an inbox
Routing rules, service-level targets and the distinction between first response and resolution — the machinery that separates a support function from a shared mailbox.
Adding RCS to an SMS programme without running two programmes
Every RCS deployment is two deployments: the rich one and the fallback. Designing the fallback first is what keeps it from being an afterthought your audience receives.
When video belongs in a support conversation, and when it is theatre
Video resolves a narrow class of problems dramatically faster and every other class slightly slower. Knowing which is which is the entire design.