The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
5 pieces
Choosing a channel per message, not per programme
The channel decision belongs at send time, driven by intent, region and what consent you hold — not to a procurement meeting eighteen months earlier.
10DLC registration without tears
US carriers block unregistered A2P traffic outright. The process is two layers, it takes longer than your launch date assumes, and most rejections are avoidable.
A template strategy that survives contact with production
Templates are approved in advance, billed by category and impossible to improvise. Design the set before you need it, not during an incident.
Latency you can actually feel
The network is rarely the slow part. Template approval, queueing and carrier acceptance dominate wall-clock time, and only one of them is under your control.
Adding RCS to an SMS programme without running two programmes
Every RCS deployment is two deployments: the rich one and the fallback. Designing the fallback first is what keeps it from being an afterthought your audience receives.