The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
2 pieces
Getting messages into the Gulf: sender IDs, licensed aggregators and the AD- prefix
Regional A2P delivery is a licensing question before it is a technical one, and a global platform does not inherit local standing.
Arabic-first is not translation
Direction, numerals, name order, segment length and register. A localised product differs from a translated one in ways that show up in the first minute.