The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
2 pieces
A template strategy that survives contact with production
Templates are approved in advance, billed by category and impossible to improvise. Design the set before you need it, not during an incident.
Designing a journey that actually branches
Most 'journeys' are sequences with a delay between steps. Four decisions turn one into something that responds.