The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
2 pieces
The state of business messaging, 2026
Four changes that landed between 2025 and 2026 — per-message billing, mandatory registration, RCS on every modern handset, and AI disclosure — and what each one does to a programme built before them.
Regional messaging in the Gulf: why global platforms underperform here
Four structural features of the market that a globally-designed product does not inherit, and that decide outcomes more than software quality does.