The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
2 pieces
Omnichannel is an identity problem, not a channel count
The difference between multichannel and omnichannel is not how many channels you support. It is whether the customer has to repeat themselves.
Conversational marketing, minus the hype
A useful definition has to exclude something. This one excludes most of what gets sold under the name.