The CPaaS Company
Insights
Independent, source-cited writing on cloud communications — original research alongside the best work published elsewhere.
2 pieces
Telling people they are talking to a machine
From 2 August 2026 this is a legal requirement in the EU, with specific rules about how it must be presented. It is also, independently, the thing that makes automated support tolerable.
The real cost of an unofficial transport
Unofficial protocol implementations are cheaper, faster to launch and genuinely useful. They also transfer a risk to your customers that you should be pricing.