CPaaS and marketing
Bird (formerly MessageBird)
Founded in Amsterdam as MessageBird; rebranded and repositioned around marketing, inbox and published per-message prices.
Messaging API with campaign, journey and inbox tools in the same product.
Combines an API with campaign, journey and inbox tools in one product, with per-message pricing published on its site.
Where it shines
- Marketing, journeys and inbox in the same product as the API
- Published per-message pricing
Check before signing
- The product has changed a lot since the rebrand; evaluate the current version, not old reviews
What it offers
- Solves
- Marketing campaigns & broadcastsTransactional notifications & alertsCustomer support & serviceAutomated customer journeysSecure logins & one-time codesOne inbox for scattered channels
- Channels
- SMSWhatsAppEmailRCSPush notifications
- Industries
- Any industryRetail & e-commerce
- Markets
- Global
- Languages
- English
- Security and privacy attestations
- ISO/IEC 27001SOC 2 reportHIPAA (BAA offered)GDPR (DPA offered)Each one cites its source below.
Technical details
- Type of solution
- CPaaS & messaging APIsSMS & A2P messagingWhatsApp Business providerEmail deliveryJourneys & marketing automationShared inbox & customer operations
- Deployment
- Programmable APIReady-to-use cloud service
- Company size
- Small businessMid-sized companyEnterprise
- Pricing
- Published pay-as-you-go
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find providers then credits the API at half weight.
Our six checks
- Operational transparencyMet
Public status page (status.bird.com).
- Documented interfacesMet
Public API reference, integrable without a sales call.
- Delivery accountabilityNot assessed
Not yet worked through.
- Consent and complianceNot assessed
Not yet worked through.
- Data handlingNot assessed
Not yet worked through.
- Commercial clarityMet
List pricing published.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Bird is leaving the Netherlands — DutchNews, 2025-02
- Bird cuts 120 jobs as part of strategic realignment — TechCrunch, 2025-02-10
- Pricing — Bird
- Status page & incidents — Bird
- Bird Security Overview — Bird, 2026-10To re-check
- Data Governance and Enterprise Security — Bird, 2026-10To re-check
- Bird Data Processing Agreement — Bird, 2026-10To re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
What it does
- Use cases
- Marketing campaigns & broadcasts, Transactional notifications & alerts, Customer support & service, Automated customer journeys, Secure logins & one-time codes, One inbox for scattered channels
- Type of solution
- CPaaS & messaging APIs, SMS & A2P messaging, WhatsApp Business provider, Email delivery, Journeys & marketing automation, Shared inbox & customer operations
Where, and for whom
Setup and connections
The company
- Same owner as cpaas.co
- No
Our checks
The community
- "Looks right" confirmations
- 0
- Community reviews
- 0
- Community rating
- Not applicable
Experiences and ratings
Share your experienceNo experiences with Bird (formerly MessageBird) yet. Used it? Yours could be the first.
Reviews are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not review a product you work for, sell, compete with or are paid to promote.
Profile shape
- Channels
- 63
- Reach
- 100
- Connectors
- 17
- Deployment
- 67
- Price clarity
- 100
- Criteria shown
- 50
Breadth measures from recorded facts — not a quality score.
Alternatives