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CPaaS and cloud contact centre

Exotel

Bengaluru-based voice, SMS and WhatsApp APIs with a contact-centre suite and voice-AI tools, founded in 2011.

exotel.comIndia, Southeast Asia, the Middle East and AfricaReviewed October 2026
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An Indian cloud-telephony company that grew into messaging, contact-centre and voice-AI products.

Exotel was founded in Bengaluru in 2011; it says it introduced voice APIs to the Indian market, and it has since expanded into SMS, WhatsApp and an omnichannel contact centre. It publishes subscription plans in Indian rupees with credits that cover calls, SMS and WhatsApp, and per-message SMS pricing in its developer documentation. IDC named it a Leader in its 2025 Asia/Pacific assessment of AI-enabled front-office conversational AI software. Worth a look for voice-heavy operations in India and Southeast Asia.

Where it shines

  • Voice, SMS and WhatsApp with an agent desk from one supplier
  • Published plans with a 7-day free trial

Check before signing

  • Plan prices are in Indian rupees; ask for terms in your own market
  • WhatsApp is generally not available on trial accounts and needs a paid plan and onboarding

What it offers

Solves
Voice contact centreTransactional notifications & alertsCustomer support & serviceSecure logins & one-time codes
Channels
VoiceSMSWhatsApp
Industries
Any industry
Markets
IndiaAsia-PacificMiddle East & North AfricaSub-Saharan Africa
Languages
English
Security and privacy attestations
ISO/IEC 27001SOC 2 reportPCI DSSGDPR (DPA offered)Each one cites its source below.
Technical details
Type of solution
CPaaS & messaging APIsVoice & telephonySMS & A2P messagingWhatsApp Business providerCloud contact centre
Deployment
Programmable APIReady-to-use cloud service
Company size
Small businessMid-sized companyEnterprise
Availability
Generally available
Pricing
Published subscription

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find providers then credits the API at half weight.

Our six checks2 of 6 met
Medium confidence
  • Operational transparencyNot assessed

    Not yet worked through.

  • Documented interfacesMet

    Public API reference, integrable without a sales call.

  • Delivery accountabilityNot assessed

    Not yet worked through.

  • Consent and complianceNot assessed

    Not yet worked through.

  • Data handlingNot assessed

    Not yet worked through.

  • Commercial clarityMet

    List pricing published.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Independent recognition

Sources

  1. About us — Exotel
  2. Pricing: business phone system — Exotel
  3. SMS pricing — Exotel Developer Docs
  4. WhatsApp Business FAQs — Exotel Developer Docs
  5. Exotel named a Leader in the IDC MarketScape: Asia/Pacific AI-Enabled Front-Office Conversational AI Software 2025 — Exotel, 2025
  6. Security & Compliance FAQs — Exotel, 2026-10To re-check
Every attribute35 recorded · 5 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

What it does

Use cases
Voice contact centre, Transactional notifications & alerts, Customer support & service, Secure logins & one-time codes
Channels
Voice, SMS, WhatsApp
Type of solution
CPaaS & messaging APIs, Voice & telephony, SMS & A2P messaging, WhatsApp Business provider, Cloud contact centre
Industries
Any industry
Suits
Small businesses, Developers, Support teams, Larger organisations
Features
Programmable API, Public API documentation, Verification and one-time codes, Programmable voice, Contact-centre suite, No-code setup, Published prices
Number of channels
3

Where, and for whom

Markets
India, Asia-Pacific, Middle East & North Africa, Sub-Saharan Africa
Reach
70/100
Languages
English
Company size
Small business, Mid-sized company, Enterprise

Setup and connections

Deployment
Programmable API, Ready-to-use cloud service
Has an API
Yes
Usable without coding
Yes
Can run on your own servers
No
Connects to
Not recorded
Number of connectors
0
Availability
Generally available

Pricing

Pricing model
Published subscription
Prices you can read
Yes
Free to start
No

The company

Founded
2011
Headquarters
India
Ownership
Privately held
Parent company
Not applicable
Stock ticker
Not applicable
Same owner as cpaas.co
No
Added by
cpaas.co team

Our checks

Operational transparency
Not recorded
Documented interfaces
Met
Delivery accountability
Not recorded
Consent and compliance
Not recorded
Data handling
Not recorded
Commercial clarity
Met
Security and privacy attestations
ISO/IEC 27001, SOC 2 report, PCI DSS, GDPR (DPA offered)
Checks met
2
How much we've checked
Medium
Sources
6
Analyst recognitions
1
Last reviewed
October 2026

The community

"Looks right" confirmations
0
Community reviews
0
Community rating
Not applicable

Experiences and ratings

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Profile shape
ChannelsReachConnectorsDeploymentPrice clarityCriteria shownExotel
Channels
38
Reach
70
Connectors
17
Deployment
67
Price clarity
80
Criteria shown
33

Breadth measures from recorded facts — not a quality score.